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Skip ahead seven years, and things are accelerating. Users could power up their respective teams with better cards and better players to gain the competitive edge. This was the first opportunity for users to engage in pay-to-win tactics to gain a competitive advantage in online play. While earning Madden Ultimate Team coins and FIFA Ultimate Team coins organically through in-game play was very much encouraged, the ability to buy packs with cash was a brand-new concept. By 2011, EA had made it possible to use real-world currencies to purchase in-game packs and players on games like Madden and FIFA. In 2009, we were introduced to the world to Ultimate Team and card packs. This was the first time, at least in sports titles, that additional funds were required to play a console game to its fullest potential - assuming we don’t count something like paying for Xbox Live as a whole. The brand-new copies of their games would include this one-time code, but subsequent users of these purchased products would need to pony up.

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This pass would ensure EA at least a $10 purse for any user who wanted to play online and take in the full experience a game had to offer. Online Pass was a way for EA to still profit on a market marginalized by users sharing secondhand games.

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The obvious question begs, is this the new normal? Where We AreĮlectronic Arts and specifically Tiger Woods PGA Tour 11 introduced the world to Online Pass, a $10 one-time pass code to “premium online services, features and bonus content.” The snowball was officially rolling down the hill.

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On the other, traditional offline game modes have become stagnant. On one hand, it’s a newfound revenue stream for developers and gaming is healthier than it’s ever been in some respects. But developers were being dealt a tough hand with the recycled games market and rental services featured at places like Blockbuster.įast forward some years, and now more than ever developers are electing to pour their resources into modes that profit off in-game microtransactions. Anything a developer had to offer came with your one-time purchase. You got the full experience with your initial purchase.

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Creating themselves and leading their character through a professional career helped make impossible dreams come true. Creating fantasy teams and grooming them to immortality was how they’d get their fix. Modes like season, franchise, career and playoffs were how gamers were able to fall in love with a game. The only head-to-head competition happened when two opponents were seated next to each other. Where We Wereįor many years, gamers didn’t have readily available competition at their fingertips at all times. Surely there’s a spectrum there, and the two are not mutually exclusive, but for this exercise let’s say most gamers fall somewhere along a sliding scale.

The “sims” group embraces sports gaming and its titles for the opportunity to re-create reality as they so choose with modes like season and franchise. One embraces sports gaming as a competitive field (ironically a sport, if you will).

There are competitors and there are “sims” - for lack of a better term.

You could make the argument that there are two types of “sports gamers” in this world now. Do they continue to feed the purists and supply resources to classic, traditional game modes? Or should they continue to invest heavily into microtransaction-based features that exceedingly impact the bottom line. Developers continue to face the same conundrum.